Simply Energy and Billcap Abatement Project (Revoked)

Simply Energy and Billcap Abatement Project (Revoked) was an energy efficiency project located in Melbourne, Victoria, approximately 3km east of the Melbourne CBD. It was registered in August 2015 and, rather than covering a continuous rural project area, it had an undefined project area because it operated by aggregating various distributed households.

The Aggregated Small Energy Users methodology involves grouping households or small businesses and implementing strategies to reduce their overall electricity or gas consumption. This specific project focused on treatment through behaviour change, leveraging personalized energy usage insights, provided by the energy technology startup Billcap to customers of the retailer Simply Energy, to encourage households to actively decrease their energy use.

The Melbourne region where the project was headquartered is highly developed for urban commercial and residential land use. The region experiences a temperate climate with moderate, year-round rainfall. While natural soils across this urban boundary have been heavily modified by development, the underlying regional profile typically transitions from basalt-derived, heavily cracking clays in the west to sandy loams and duplex soils in the east.

A few interesting administrative changes occurred during the project's short lifespan. In February 2016, a variation was made to remove the Sustainable Melbourne Fund from the participant name, leaving Billcap Pty Ltd as the sole proponent. Ultimately, the project never issued any Australian Carbon Credit Units (ACCUs) and was officially revoked on March 22, 2018, under section 30 of the Carbon Farming Initiative (CFI) Rule.